Here are some arguments on why each one is preferred and what they bring to the table. įactually speaking, researchers have confirmed that the information from Likert items on such a scale tends to become less apt as the number of points goes beyond 7 or drops below 5. A lot of research on the scales confirms that these two scales are the most effective in collecting plausible and accurate feedback data. ![]() The two most widely used scales are the 5-point (also known as the unipolar Likert Scale) and the 7-point (also known as bipolar Likert scale) scales. The most popular types of Likert scale are 5-point and 7-point scales with one neutral and equal positive and negative options. It also assumes that attitudes are measurable. The Likert scale operates on the assumption that the intensity and strength of an experience are linear, meaning it can go from total agreement to total disagreement. This scale was developed by psychologist Rensis Likert and had several variants like the Guttman scale, Bogardus scale, and Thurstone scale. So, offering them statements with ‘ Agree’ and ‘ Disagree’ options is the right way to understand their viewpoint. Since opinions and views are not always polar, using this scale with five to seven options ranging from ‘ Strongly Agree’ to ‘ Strongly disagree’ allows respondents more room to answer honestly and not feel restricted to choose any definite answer.įor example, one person may be liberal on some topics but may hold conservative thoughts on others. It is not the best option to assess attributes such as age, gender, and demographic parameters but works excellent when gathering opinions using agree or disagree statements. Generally, researchers use this survey scale to gauge people’s attitudes and perspectives towards different things, which cannot be polarized.Ĭompanies use the Likert scale in their surveys to understand the target market and how satisfied customers are with them, what they think of the brand and product, and more. Likert scale is a psychometric and unidimensional scale from which respondents pick the best option representing their views on a topic. Let’s start with developing a clear understanding of the Likert scale, how it’s different from other surveys and more. Here are the eye-opening points we’ll cover in this article: To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“ I agree” or “ I disagree” and represents these insights as easy to analyze quantitative data reports. ![]() Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.
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